Meet the team!

Annabel // Owner

Twisted Moustache started as blog that my husband was doing in his spare time for fun. I helped with the branding and design, and then quickly realised that I loved it so much that it would be silly not to use this brand to make and sell good-quality products to other bearded men.

I like to think of myself as a creative person. I've always enjoyed making and designing things, so setting up the Twisted Moustache brand with my self-taught PhotoShop skills and researching and making the products has been an exciting journey, which I hope will continue for you for years to come.

I'm looking forward to where Twisted Moustache can go, whilst always remaining as a handmade small-batch company.

Anil // Consultant

I started creating content for Twisted Moustache back in 2011 for fun. I wanted to create content that was relatable to the modern man, content about grooming, beards and maybe fashion. The funny thing is, I found myself creating more and more content around beards, so naturally, that’s where the brand progressed to becoming.

My passion was with the community and working with charities, so I joined the bearded community on Instagram and Facebook, and it didn’t take long for me to realise that there was a real connection, brotherhood and something really special here. I wanted to be more of a part of this extended family.

Scarlett // Mini Co-founder

I'm Scarlett and I'm 5 years old. When my Mummy started on this beard care brand journey, I didn't really know what it was all about. I knew that my Daddy had a beard and he put stuff in it to make it feel nice and smell nice, but why!?

Just over a year later and I now know what it's all about. The house is always smelling good with essential oils after a day of Mummy making some products and I know how good they are for my Daddy's beard and skin. I don't ever want my Daddy to get rid of his beard. It's who he is!

As I'm only 5 years old, I don't have a full-time role in the business, but when I'm home from school, I have been known to dabble in packing orders up with Mummy and giving some of the products a good 'sniff test'.